Griddo crosses borders and extends to Portugal
IADE and IPAM, two prestigious institutions of reference in the Portuguese educational landscape
Industry
- Education
Skills
- Product development
- Interaction design
- Design system
Client
- IPAM & IADE Portugal
Team
- 1x Project Manager
- 2x Product Designer
- 3x Devs
- 1x Devops
Date
- 2022
Context
IPAM and IADE are two Higher Education institutions located in Portugal, part of the Universidad Europea ecosystem.
IPAM is a business school based in Lisbon and Porto that for more than 38 years has been providing a complete educational offer with innovative programmes in marketing, business and technology.
With a 94% employability rate and more than 280 collaborations with companies, at IPAM students have the opportunity to learn from renowned professors with extensive business experience, through an immersive academic model in which they develop solutions to real challenges in collaboration with leading companies.
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IADE is a university of design, technology and communication founded in the late 1960s. Throughout its more than 50 years of history, it has marked the creative scene in Portugal.
Internationally recognised and among the top 50 design schools in Europe (according to the Domus ranking), it was a pioneer in the teaching of design in Portugal and is currently the leading institution in this field, with an employability rate of around 96%. With more than 45 programmes and 180 international mobility partnerships, IADE is today a reference in the teaching of Creativity, a pioneer in the teaching of Design in Portugal and one of the best in Europe, being among the first in the teaching of advertising, marketing and photography.
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Starting point
The main challenge of the project was to make a design system compatible with both institutions, capable of meeting the branding, communication or organisational needs of IPAM and IADE.
Universidad Europea was looking for the evolution of the design system created by Secuoyas, adapting it to the two brands and extending the catalogue of available modules.
Jorge Fernández, Project Manager - Secuoyas
Working process
A transversal and ever-evolving project
2022
Construction of main sites: ipam.pt and iade.europeia.pt
2023
Creation of landing page manager
2024
Modals, discounts and quizz
Construction of main sites
We kicked off the project with the creation and launch of the main IPAM and IADE websites, which are focused on showcasing the catalogue of training courses offered by the two institutions. To do this, the set of modules of the Design System previously created at Centro de Estudios Garrigues was reused as a base and new specific modules were developed. The result is two sites whose visual design adapts perfectly to the branding of each brand, created under the same design system and which can be managed very easily by the same team.
Creation of landing pages
A specific site was developed for the creation of landing pages, adding new functionalities that offer greater autonomy and agility to editors. This tool allows landings to be created quickly, optimising the attraction of potential customers. In addition, the sites include customised forms connected to the CRM, adapted to the needs of each institution.
Modals, discounts and quizzes
As part of the expansion of the digital ecosystem, new functionalities are incorporated to increase engagement and conversion. Among the functionalities is the integration of a discount creation system, the design of modal windows and the creation of quizzes to enrich the user experience.
Outstanding results
The collaboration between Secuoyas and the Universidad Europea team has delivered great results, enabling the management of IPAM and IADE’s digital assets under a single design system. This has maintained brand consistency for both institutions and significantly streamlined processes. Onward!
