Digital Customer Journey for Centro de Estudios Garrigues Business & Law School

Assisting Garrigues' goal to become the reference school for training in the legal and business fields

Client
- Centro de Estudios Garrigues
Industry
- Education
Skills
- Product development
- Interaction design
- Design system
Team
- 1x Project Manager
- 1x Product Designer
- 3x Devs
Date
- 2021

Prestige and exclusivity in the legal and business field

With 30 years of experience, it has established itself as a benchmark training centre.

Centro de Estudios Garrigues

is an educational institution linked to the international legal and tax services firm. Founded in 1994, its purpose is to carry out training, research and study activities in legal and economic areas related to the firm's professional practice, such as law, tax, finance and human resources management.

The school collaborates with leading professionals from universities, the judiciary, public administration, law firms and companies. It is thus a meeting point for experts from various fields.

years

A stable and lasting partnership

modules

Reusable and easy to handle

800

pages

Distributed in 3 sites under the same design system

A project that has grown over the years

2021

Starting point and construction of the main site

2022

Creation of landing page manager

2023

Creation of the blog

2024

Creation of a private area for alumni

At Centro de Estudios Garrigues we are committed to Griddo because it is a very complete tool that adapts perfectly to our needs. Thanks to the definition of the different modules and templates, we have an autonomy that allows us to manage all our digital assets in an agile and convenient way.

Sara Hontoria, Marketing and Admissions Department - Centro de Estudios Garrigues

Starting point

In search of a technological solution adapted to the team's needs

Centro de Estudios Garrigues had a website that, despite being only a year old, was conceived as a product portfolio and a showcase for the institution, with very limited possibilities when it came to creating content and very little flexibility.

The need arose for a platform that would allow the marketing team to manage content in an agile and flexible way, with fast response times and minimal technological dependence.

The implementation of Griddo, the digital experience platform developed by Secuoyas, was the ideal solution for this institution.

Challenge

Our aim was not simply to launch a website that reflected the values and academic offerings of Centro de Estudios Garrigues, with an inspiring narrative and conversion points. We wanted to go further.

We sought to renew the working methodology of the marketing teams, giving them the autonomy and agility needed to respond quickly to all needs, without relying on a development team.

Working process

Drag

Understand

We collect and analyse quantitative information to prioritise efforts and determine which aspects are most important for improvement. This analysis allows us to focus resources on the areas that will have the greatest impact on performance and results.

Conceptualize

The definition phase is where the most impactful decisions are made. We focus on the information architecture and navigation model, the definition of the line of sight and the documentation of the design system, ensuring that all elements work in harmony to deliver a coherent and effective experience.

Elaborate

The resulting concept, defined in the previous phase, becomes the blueprint for the construction of the project. From this, we produce the various elements that will make up the final product, ensuring that each component aligns with the established vision and functions as part of a cohesive whole.

Drag

Understand

Conceptualize

Elaborate

Construction of main site

The first element built for Centro Garrigues was the corporate website. The fundamental mission of this website is to showcase the institution's training catalogue and become the reference from which to create the rest of the digital assets. To this end, the first set of modules of the Design System was created to serve as the basis for this website and those to follow. The integration of the site with the CRM, in this case Salesforce, was also implemented, with the aim of making the process of capturing leads automatic.

Creation of landing pages

With the aim of facilitating lead acquisition, a specific site was developed for the creation of landings pages. In addition to the existing modules, new functionalities were added to give greater autonomy and agility to the site's editors. This resulted in a tool that allows a landing page to be created quickly, optimising the process and improving efficiency in the acquisition of potential clients. Event landings - get to know the institution Multi-product landings - you know you want to study an area but are not sure which one - brand building Single-product landings - specific course, oriented to enrolment

Creation of the blog

As part of the expansion of Griddo's digital ecosystem, the migration of Centro Garrigues' blog, which until then had been running as a standalone WordPress installation, was carried out. In 2023, a specific site was created for the blog and all the contents of the previous site were imported. The aim of the project is to improve the positioning of the website, taking advantage of the greater visibility offered by having an updated blog. In addition, the experience is optimised for both editors and visitors, by unifying the site and the blog in the same installation . The ability to integrate all content within a single instance allows users to engage with the page for longer, significantly boosting engagement.

Private area for alumni

The most recent addition to the Centro Garrigues project has been a site dedicated to alumni. A private space has been created, connected to the school's active directory, where alumni can access exclusive content, such as job offers, events and discounts. This new space strengthens the link with alumni, offering valuable resources and maintaining their connection with the institution.