Setex

Improving efficiency in the management of parking areas

  • Digital Product
  • App
  • Saas
  • Service

    • Diseño de producto
  • Sector

    • Mobility
  • Year

    • 2016
  • Skills

    • Interaction design
    • Research
    • Visual design
    • Fast prototyping
    • Accessibility
    • User tests

The evolution of the transport system as a priority

Optimising urban mobility with the use of S.E.R. technology

Cities are facing a challenge in terms of mobility and sustainability. The estimated growth of the use of the private vehicle and its integration with the urban infrastructure make transport a strategic priority. As a result, a multitude of new business models and services have emerged, with a technological base, coming both from the public and the private sector.
In this context of innovation, mShop, a company which develops technological platforms, and Setex, a company which provides regulated parking services, came to Secuoyas for the research, analysis, definition and design phases of a hybrid product which would be more efficient in tasks involving the management of urban parking and would substantially optimise the work of the controllers and office workers.

Research as a starting point

To construct a solution you must first understand the problem

Identifying the different layers which made up the service, how they affected each other and their repercussion on the business was the basis for understanding and defining the complexity of the system.
Interviews with the stakeholders and observation sessions with the users were the basis of the research in order to synthesise the information obtained and gain access to the most relevant facts, to validate hypotheses and rule out certain use cases.

Modular design as a development framework

Guaranteeing the flexibility and scalability of the product

Some of the product’s technical boundaries were evident right from the beginning. The platform that we were going to design had to be scalable and flexible, with the capacity to integrate future services and third-party functionalities. Given that the service provision was obtained via public tender, guaranteeing competitiveness was something which was absolutely necessary.
A design based on modules and components was chosen which could be easily recycled and adapted to new behaviours and services, without compromising the initial investment.

8 weeks with agile methodology to design a hybrid, modular and scalable product.

The definition process of the product

Materialising the main insights

The research phase enabled us to see opportunities which were not at first apparent, to discover patterns in processes and behaviours with opportunities for optimisation and to detect which were the “weak points” both in the work of the controllers subject to environmental conditions and stressful situations, and that of the office technicians, who had to process and verify large quantities of data.
There were two design premises: the search for efficiency and the elimination of the procedures which were causing errors.

Automation of tasks

The most common task and the one which required the most attention on the part of the controllers was reporting complaints. The objective was to reduce the time spent on generating a complaint from the current 30 seconds to 10 seconds. We managed to simplify the task and to foresee the error in taking and processing details.

Increase in accessibility

Our design opted for a layout of large interactive areas and a functional colour palette. We increased readability with easy-to-read fonts and the effective prioritisation of information. We reduced errors by laying down process guidelines, working with different types of feedback and facilitating data entry.

Improved data visualisation

We unified the most relevant information for the office technicians into one control panel, splitting it into blocks and showing the data which requires the most urgent action preferentially. Thanks to the synchronisation of data in real time and the underlying technology, the prediction of traffic behaviours will be a reality.

Define, design, test and iterate

The Setex product was very well received in the user tests that we carried out at the end of the project.
Continually validating and iterating produced a result which met the business objectives and the requirements of the end users.